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Sennheiser

Toi partnered with Sennheiser to create the world’s first subscription headphone service in order to introduce the legacy audiophile brand to a new generation of audio-obsessed customers.

OUR ROLE

  • Brand ID
    Naming
    Design Sprint
    Growth Sprint
  • UX Design
    UI Design
    Dev
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THE GOAL

We set the lofty goal of increasing Sennheiser's presence in the U.S. by creating an entirely new market of headphone subscription consumers using a sprint-based frameworks to ensure we hit a grand slam with this new business model.

THE CHALLENGE

How in the world do you compete with Apple's Beats? And who the heck ever heard of a subscription service for headphones?!

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THE SOLUTION

First, we ran our Brand Sprint workshop to create a name and brand identity that would appeal to the target market. We then ran a series of Design Sprints to created a site that would tell the brand story of Sennheiser while clearly stating the value proposition of this radical idea.

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THE OUTCOME

Success! The presale campaign generated huge interest, which converted into a high rate of subscribers after launch. The initial pilot project has met or surpassed all expected ROIs and the parent company is going to expand the program.

SoundClub
Sonny Wauters

Working with the team at Toi was not only a pleasure, but a remarkably simple and collaborative experience. Toi is efficient, creative, proactive and mindful of the brand, the budget, and the timeline.

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Design Sprint Training @ General Assembly SF: Day 3/4 - Designing & Testing