OUR ROLE
- Brand Sprint
Design Sprint - UX Design
UI Design
App Dev
![Rectangle@2x](https://toi.io/wp-content/uploads/2019/06/1-flow-image@2x.jpg)
THE GOAL
Build an app from scratch that would teach users how to use the AI magic of Genee.
THE CHALLENGE
Create a super-intuitive User Experience that encouraged users to leverage the AI power of the app.
![sample_img1@2x](https://toi.io/wp-content/uploads/2019/06/2-ux-screens@2x.jpg)
THE SOLUTION ![](https://toi.io/wp-content/uploads/2019/06/icon-1.png)
Harness the complicated back-end AI engine into an easy-to-use consumer app through an extensive process of simplifying everything. To users, it works like a snap!
THE OUTCOME ![](https://toi.io/wp-content/uploads/2019/06/icon-3.png)
The app was a hit, with usage increasing by 40%. The Genee team was then able to further optimize the AI because of the higher usage rates before being acquired by Microsoft!
![](https://toi.io/wp-content/uploads/2019/05/charles-lee-genee-e1561067512847.jpeg)
Genee
Charles Lee
We’ve enjoyed working with Toi and would not hesitate to recommend you to anyone else. Thanks guys. Couldn't have done it [acquisition by Microsoft] without your help!
Our Events
We’ve partnered with General Assembly and other organizations to
teach the design sprint. Contact us to learn more.
![](https://toi.io/wp-content/uploads/2019/11/design-sprint-bootcamp.png)
Design Sprint Master Course!
4 week comprehensive training. Become an expert in facilitating Design Sprints.
![](https://toi.io/wp-content/uploads/2019/11/design-sprint.png)
Design Sprint Training
Design Sprint Training @ General Assembly LA: Day 2 - Solutions and Storyboards