FRACTIONAL Executive Leadership & Execution for Visionary Teams
We align vision, systems, and people because that is where momentum lives.
FRACTIONAL Executive Leadership SUPPORT for Visionary Teams
We align vision, systems, and people because that is where momentum lives.
Hello, we are Toi
Toi helps founders, startups, and innovators bridge the gap between vision and execution — delivering the systems and leadership that make growth real.
Product Strategy
Product Strategy
Product Strategy
Product Strategy
Operations
Operations
Operations
Operations
Creative Direction
Creative Direction
Creative Direction
Creative Direction
Ai Strategy
Ai Strategy
Ai Strategy
Ai Strategy
Finance
Finance
Finance
Finance
Growth
Growth
Growth
Growth
Performance
Performance
Performance
Performance
Human Resource
Human Resource
Human Resource
Human Resource
Sales
Sales
Sales
Sales
What we do
End-to-end support to help your company move from concept to clarity.
We provide the strategic leadership and operational execution normally found in a full executive team, but delivered part-time and precisely when you need it.
Vision & Strategy
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Brand and product positioning
Go-to-Market Design
Growth & Revenue Ops
Org design and culture
Operating systems and process design
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A streamlined leadership engagement that eliminates friction and accelerates results.
LET'S GO
start
Choose a fractional leadership plan and gain immediate access to strategic and operational support.
01
LET'S GO
start
Choose a fractional leadership plan and gain immediate access to strategic and operational support.
LET'S GO
start
Choose a fractional leadership plan and gain immediate access to strategic and operational support.
LET'S GO
start
Choose a fractional leadership plan and gain immediate access to strategic and operational support.
DISCOVER
Prioritize
We align on the top initiatives across vision, systems, and people—then sequence what will move the business fastest.
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DISCOVER
Prioritize
We align on the top initiatives across vision, systems, and people—then sequence what will move the business fastest.
DISCOVER
Prioritize
We align on the top initiatives across vision, systems, and people—then sequence what will move the business fastest.
DISCOVER
Prioritize
We align on the top initiatives across vision, systems, and people—then sequence what will move the business fastest.
WORK
Build & Execute
We work directly inside your tools (Trello, Notion, Figma, HubSpot, etc.) to drive real progress within
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WORK
Build & Execute
We work directly inside your tools (Trello, Notion, Figma, HubSpot, etc.) to drive real progress within
WORK
Build & Execute
We work directly inside your tools (Trello, Notion, Figma, HubSpot, etc.) to drive real progress within
WORK
Build & Execute
We work directly inside your tools (Trello, Notion, Figma, HubSpot, etc.) to drive real progress within
GROWTH
Review & Iterate
Async check-ins and weekly cadence. Clear updates. Fast adjustments. Always moving forward.
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GROWTH
Review & Iterate
Async check-ins and weekly cadence. Clear updates. Fast adjustments. Always moving forward.
GROWTH
Review & Iterate
Async check-ins and weekly cadence. Clear updates. Fast adjustments. Always moving forward.
GROWTH
Review & Iterate
Async check-ins and weekly cadence. Clear updates. Fast adjustments. Always moving forward.
LOVE
Repeat & Scale
We expand or contract support as your company evolves. You get senior leadership, not just deliverables.
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LOVE
Repeat & Scale
We expand or contract support as your company evolves. You get senior leadership, not just deliverables.
LOVE
Repeat & Scale
We expand or contract support as your company evolves. You get senior leadership, not just deliverables.
LOVE
Repeat & Scale
We expand or contract support as your company evolves. You get senior leadership, not just deliverables.
Track record of success
Let's get your team on track.
Benefits
Benefits
What you can expect when working with us
What you can expect when working with us
Senior Leadership
You receive two experienced executives with decades of creative, operational, and growth leadership.
Senior Leadership
You receive two experienced executives with decades of creative, operational, and growth leadership.
Senior Leadership
You receive two experienced executives with decades of creative, operational, and growth leadership.
Senior Leadership
You receive two experienced executives with decades of creative, operational, and growth leadership.
Clear Collaboration
Minimal viable meetings. Maximum output. Everything documented and actionable.
Clear Collaboration
Minimal viable meetings. Maximum output. Everything documented and actionable.
Clear Collaboration
Minimal viable meetings. Maximum output. Everything documented and actionable.
Clear Collaboration
Minimal viable meetings. Maximum output. Everything documented and actionable.
Momentum in Days
We make decisions quickly and deliver execution that teams feel immediately.
Momentum in Days
We make decisions quickly and deliver execution that teams feel immediately.
Momentum in Days
We make decisions quickly and deliver execution that teams feel immediately.
Momentum in Days
We make decisions quickly and deliver execution that teams feel immediately.
Flexible Engagement
Pause, scale, or shift the focus as your business needs evolve.
Flexible Engagement
Pause, scale, or shift the focus as your business needs evolve.
Flexible Engagement
Pause, scale, or shift the focus as your business needs evolve.
Flexible Engagement
Pause, scale, or shift the focus as your business needs evolve.
Full Accountability
We own outcomes, not tasks ensuring that initiatives move from idea to completion.
Full Accountability
We own outcomes, not tasks ensuring that initiatives move from idea to completion.
Full Accountability
We own outcomes, not tasks ensuring that initiatives move from idea to completion.
Full Accountability
We own outcomes, not tasks ensuring that initiatives move from idea to completion.
Customized to You
No templates, no generic playbooks. Every system, process, and strategy is built for your actual business reality.
Customized to You
No templates, no generic playbooks. Every system, process, and strategy is built for your actual business reality.
Customized to You
No templates, no generic playbooks. Every system, process, and strategy is built for your actual business reality.
Customized to You
No templates, no generic playbooks. Every system, process, and strategy is built for your actual business reality.
Pricing
Pricing
A simple monthly fee. No long-term contracts
A simple monthly fee. No long-term contracts
Quarter
$4,499
/m
Focused leadership and execution support.
Weekly meetings
48h turnaround
Hands-on execution
Senior Leadership
Flexible scope month-to-month
Pause or cancel anytime
Quarter
$4,499
/m
Focused leadership and execution support.
Weekly meetings
48h turnaround
Hands-on execution
Senior Leadership
Flexible scope month-to-month
Pause or cancel anytime
Quarter
$4,499
/m
Focused leadership and execution support.
Weekly meetings
48h turnaround
Hands-on execution
Senior Leadership
Flexible scope month-to-month
Pause or cancel anytime
Quarter
$4,499
/m
Focused leadership and execution support.
Weekly meetings
48h turnaround
Hands-on execution
Senior Leadership
Flexible scope month-to-month
Pause or cancel anytime
Half
$9,499
/m
Expanded support for teams requiring multi-track progress.
Concurrent active initiatives
Faster sequencing and deeper integration
Daily/Weekly leadership sync
Senior leadership
Flexible scope month-to-month
Pause or cancel anytime
Half
$9,499
/m
Expanded support for teams requiring multi-track progress.
Concurrent active initiatives
Faster sequencing and deeper integration
Daily/Weekly leadership sync
Senior leadership
Flexible scope month-to-month
Pause or cancel anytime
Half
$9,499
/m
Expanded support for teams requiring multi-track progress.
Concurrent active initiatives
Faster sequencing and deeper integration
Daily/Weekly leadership sync
Senior leadership
Flexible scope month-to-month
Pause or cancel anytime
Half
$9,499
/m
Expanded support for teams requiring multi-track progress.
Concurrent active initiatives
Faster sequencing and deeper integration
Daily/Weekly leadership sync
Senior leadership
Flexible scope month-to-month
Pause or cancel anytime
Sarah Johnson
I was hesitant to try this product at first, but now I'm so glad I did. It's made such a positive impact on my everyday life
Alex Patel
I was so impressed with service! It exceeded my expectations and has made such a difference in my life.
Questions? Book a call!
Questions? Book a call!
Let’s walk you through the engagement model and evaluate fit.
Let’s walk you through the engagement model and evaluate fit.
FAQ
FAQ
Frequently Asked Questions
Frequently Asked Questions
Why not hire a full-time executive?
A full-time CXO, COO, CMO, or Head of Product is expensive and often premature for early and mid-stage companies. Fractional leadership gives you senior expertise, clear direction, and hands-on execution at a more efficient cost without the long hiring cycle.
Why not hire a full-time executive?
A full-time CXO, COO, CMO, or Head of Product is expensive and often premature for early and mid-stage companies. Fractional leadership gives you senior expertise, clear direction, and hands-on execution at a more efficient cost without the long hiring cycle.
Why not hire a full-time executive?
A full-time CXO, COO, CMO, or Head of Product is expensive and often premature for early and mid-stage companies. Fractional leadership gives you senior expertise, clear direction, and hands-on execution at a more efficient cost without the long hiring cycle.
Why not hire a full-time executive?
A full-time CXO, COO, CMO, or Head of Product is expensive and often premature for early and mid-stage companies. Fractional leadership gives you senior expertise, clear direction, and hands-on execution at a more efficient cost without the long hiring cycle.
How many initiatives can we run at once?
This depends on your plan. Quarter supports one initiative at a time; Half typically supports two. We help you prioritize what will create the most immediate leverage.
How many initiatives can we run at once?
This depends on your plan. Quarter supports one initiative at a time; Half typically supports two. We help you prioritize what will create the most immediate leverage.
How many initiatives can we run at once?
This depends on your plan. Quarter supports one initiative at a time; Half typically supports two. We help you prioritize what will create the most immediate leverage.
How many initiatives can we run at once?
This depends on your plan. Quarter supports one initiative at a time; Half typically supports two. We help you prioritize what will create the most immediate leverage.
Do you work inside our existing structure?
Yes. We adapt to your stack whether that’s Google Suite, Notion, Trello, Figma, HubSpot, Slack, or custom systems to accelerate integration and execution.
Do you work inside our existing structure?
Yes. We adapt to your stack whether that’s Google Suite, Notion, Trello, Figma, HubSpot, Slack, or custom systems to accelerate integration and execution.
Do you work inside our existing structure?
Yes. We adapt to your stack whether that’s Google Suite, Notion, Trello, Figma, HubSpot, Slack, or custom systems to accelerate integration and execution.
Do you work inside our existing structure?
Yes. We adapt to your stack whether that’s Google Suite, Notion, Trello, Figma, HubSpot, Slack, or custom systems to accelerate integration and execution.
What if something needs to change?
We iterate quickly as needed based on your goals. Every week we re-align on goals, adjust priorities, and refine the operating plan.
What if something needs to change?
We iterate quickly as needed based on your goals. Every week we re-align on goals, adjust priorities, and refine the operating plan.
What if something needs to change?
We iterate quickly as needed based on your goals. Every week we re-align on goals, adjust priorities, and refine the operating plan.
What if something needs to change?
We iterate quickly as needed based on your goals. Every week we re-align on goals, adjust priorities, and refine the operating plan.
Do you cover design or development work?
We lead strategy, systems, structure, and execution. At times we will do the work, for specialized design or engineering needs, we can bring in trusted collaborators or work with your existing team.
Do you cover design or development work?
We lead strategy, systems, structure, and execution. At times we will do the work, for specialized design or engineering needs, we can bring in trusted collaborators or work with your existing team.
Do you cover design or development work?
We lead strategy, systems, structure, and execution. At times we will do the work, for specialized design or engineering needs, we can bring in trusted collaborators or work with your existing team.
Do you cover design or development work?
We lead strategy, systems, structure, and execution. At times we will do the work, for specialized design or engineering needs, we can bring in trusted collaborators or work with your existing team.
Only 2 spots available
Let's walk you through!
We will take a quick walkthrough to see how fractional leadership can accelerate clarity and momentum inside your company.
Only 2 spots available
Let's walk you through!
We will take a quick walkthrough to see how fractional leadership can accelerate clarity and momentum inside your company.
Only 2 spots available
Let's walk you through!
We will take a quick walkthrough to see how fractional leadership can accelerate clarity and momentum inside your company.
Only 2 spots available
Let's walk you through!
We will take a quick walkthrough to see how fractional leadership can accelerate clarity and momentum inside your company.